Was the Washington Post ‘s Twitter ‘Election’ sponsorship a success? Yes
Host Bob Garfield added context to the result by saying “the click through rate on a display ad across the Internet is substantially less than 1 percent.”
NOTE: Jump to 3:25 to hear the exchange.
At posting, there is no transcript at the moment, but here’s a link to the story: http://www.onthemedia.org/transcripts/2010/11/26/04
Whether it was a gimmick and a proof of Twitter advertising concept, you have to admit it is a bit of a success… well, compared to the crappiness of Internet advertising, which you know is, well, crap.
Two questions come to mind:
1. Whose idea at WaPo was this?
2. What were the factors in this scenario that made for a “success?”
If you know the answer to Q1, let me know. And what’s your theory on Q2?