Web Journalist Blog

You can see more diverse journalists of color — of all ages — in this spreadsheet: http://diversify.journalismwith.me/. You can read about how this came about here: Crowdsourcing ‘web journalism rockstars of color’

I asked people to share their story behind their Twitter avatar. Why did they select that particular image and how does it affect your “brand” at all. This was in connection to tonight’s #wjchat on branding.

A while back I wrote a post on the story behind people’s Twitter/Web handles. Here it is in case you missed it: What’s in a name? Backstories to some personal brands

It happens to all of us, and last week it happened to me.

I got punked… by a hoax.

That study that claimed IE6 users have a lower IQ, as much as we may still feel like it’s true, was a fake.

I’ve been punked by hoaxes in the past, I’m sure, but the difference with this one is that I retweeted it and helped spread the misinformation. And, in turn, my tweet was retweeted a half dozen times.

Now, I didn’t know it was a hoax at the time. I have to admit, though, I immediately bought into it. Old browsers are hated by Web Developers. But when I shared it I was thinking it was “proof” rather than trying to willing lie to people.

In other words, I don’t think I committed a journalistic sin because I didn’t know it was fake at the time. Retweeting a rumor and treating it as fact, that’s a journalism sin… this was more a case of journalistic laziness, because in my heart “I knew it to be true.”

Typically, I read the links before I share them with others – not endorsements, per say, but informed sharing. In this case, I didn’t even question it and re-shared. (NOTE: I still believe there is something wrong with you if you are using IE6.)

Tim Carmody, who wrote the piece exposing the hoax for Wired, said it perfectly:
http://twitter.com/#!/tcarmody/status/98763883157794817

While I didn’t commit a journalism sin, I did, knowing or not, participate in spreading this hoax. So, what is my responsibility now?

I went straight to the correction expert and asked Craig Silverman, of Regret the Error, for advice. His response:
http://twitter.com/#!/CraigSilverman/status/98765056753405952

My response:
http://twitter.com/#!/webjournalist/status/98765505191608321

While not a sin, I still felt dirty. So much so, that I also posted a correction on Google+ and wrote this piece.

I’m happy to report, moments after I asked those who retweeted me to spread the corrected info, nearly all did.

What are your thoughts? How would you have corrected this “error?” Do you consider it an error?

NOTE: Originally published on Online Journalism Review: http://www.ojr.org/ojr/people/webjournalist/201104/1964/

It’s been more than a month since a 9.0 magnitude earthquake rocked Japan, triggering a massive tsunami, the combination of which have killed thousands. And while the country is slowing putting itself together, under the looming dangers of a potential nuclear disaster, there are many organizations — and individuals — coming together to help in any way they can.

For this week’s post, I chatted with Our Man in Abiko, an international man of mystery behind #Quakebook, a crowdsourced project to help those affected by the devastation.

NOTE: The Q&A was done through e-mail over a course of a couple of weeks.

First, for those who don’t know about it, can you describe what the #Quakebook is, how it came about and your role?

Quakebook is a twitter-sourced anthology of first-person accounts of the earthquake and immediate aftermath. It was conceived, written and ready to publish as a fully designed PDF book within a week. It has 89 contributions from “real” people as well as 4 from celebs solicited thru twitter – William Gibson, Yoko Ono, Barry Eisler and Jake Adelstein.

It is not a collection of tweets, but mostly one-page essays.

I thought of it in the shower Friday morning, March 18th thinking that wouldn’t it be great to do in words what mash-up videos can do on YouTube, especially @fatblueman’s Christmas in Japan video. Check it out, you’ll see what I mean. [The video: http://youtu.be/lmCrIZeob4w]

No-one has received a penny. We got Amazon to waive their fees so ALL revenue goes to the Red Cross. Pinch me, I’m dreaming.

Oh, my role? I’m cheerleader in chief, marshaller of the troops and getter arounder of problems. Don’t like titles!

NOTE: Our Man recently did a video recently sharing the story of Quakebook: http://youtu.be/cQ_-3-wwLKs

Once you had this idea, how did you go about starting this? Can you talk about the crowdsourcing process?

I had no plan as such. Every time I hit a wall, I asked the good folk of twitter to give me a leg up :)

The original tweets and stuff are all on quakebook.org and www.ourmaninabiko.com

Talk about the “real” people that contributed to the collection. Have you ever met them? What journalism skills did you apply in collecting their stories?

The real people started with whoever sent me email from around the world, supplemented by my neighbours, my wife and mother-in-law and also I got my wife to chase down eyewitness accounts from devastated areas through blogs.

The celebs we picked up along the way. The highly unscientific approach has somehow created a snapshot of many disparate elements of the disaster.

I kept in anything that was sent and was not a rant or shopping list. (There were only two like this).

What is your ideal goal you hope to achieve with this book?

I want it to raise oodles and noodles of cash for the Red Cross, but beyond that, I want it to serve as s valuable historical record to answer the question: what happened at 2:46 on March 11, much like John Hersey’s “Hiroshima” answers What happened on Aug. 6, 1945.

What has been the best part of this project?

The therapy of writing and sharing what we have written; seeing the whole project becoming stronger than its constituent parts.

What has surprised you about the process? What’s been the highlight?

How the weekend stops dead any progress with the traditional publishing industry, while the reverse is true of us amateurs. The highlight? Seeing a tweet from someone that they had downloaded the book, and cried. I then did the same and got teary eyed too.

What do you think about those reluctant to use crowdsourcing in storytelling, particularly in journalism. Any advice to them?

Trust people to deliver, and they will. If you get sidetracked by someone with their own agenda, or who doesn’t get the point of the project, don’t waste your time, find someone who does. Behave morally and you will quickly attract the right kind to whatever your project is, if it has merit.

Can you tell me what you did prior to this project? What were you doing in Japan? Talk about Our Man In Abiko.

I’m a British self-employed English language teacher, 40. I’m a former local newspaper journalist. My wife is Japanese and we’ve been here since 2007. Got two kids. My favourite colour is red.

Our Man in Abiko began as a satirical blog on Japanese politics, became a persona to keep me sane.

Since the earthquake, I realised Our Man was needed to perform Churchillian tasks of rallying the dispirited to overcome our woes.

What is the backstory with Our Man in Abiko? What’s your name and what brought you to Japan?

Not saying. It’s not my story that’s interesting, it’s Japan’s.

Clearly the book is the focus, but “Our Man In Abiko” is a man of mystery. People are naturally going to ask, “who is this guy?” What can you tell them?

He likes Earl Grey tea, playing with his kids and world domination, you know, the usual.

[After more prodding]

OK, well, the Our Man persona began just as a joke on my blog, I took on the mantle of a redundant British agent sent to monitor the wilds of Tokyo commuterville… But then with the earthquake, suddenly the time for fun was long gone, but I realised I had a fictional character who could do great things. I could not muster the troops and build a resistance movement to the earthquake, but maybe Our Man in Abiko could.

Well, Our Man, congratulations on the success with this project. How and where can people find it?

All details are on http://www.quakebook.org and you can buy the book now here: http://amzn.to/quakebook for Kindle (you can download a free Kindle player for PC, Mac and Smart phones there too.)

Thanks for chatting with me. And good luck on this and other endeavors.

Thanks a lot.

NOTE: Originally published on Online Journalism Review: http://www.ojr.org/ojr/people/webjournalist/201103/1950/

Robert Hernandez: Well Pekka, we are just a few days away from the SXSW / SXSWi 2010 conference … aka Geek Spring Break. We’ve both been to the festival before and, for this post, are going to interview each other to share tips, experiences, goals, etc. as we do final preparations for the week. Let’s start with sharing our experiences. What number is this one for you? How many times have you attended?

Pekka Pekkala: This is my number three, did first one back in ’96! I was a starving student, so no Interactive tickets for me, just free music… You?

RH: For me, this is going to be my second. I was a n00b last year, a rookie. And, boy, did I learn a lot … and think I’m ready for the coming week.

How would you describe the conference to people? Mainly SXSWi.

PP: Best place to meet people like you who are not journalists. It’s really a good way to mingle with programmers and business-savvy people who understand content. And a total 5-day hurricane of seminars, meetups and parties.

RH: A ‘hurricane’ is a great way to describe it … tech, smarts, hipster glasses and more. I was really overwhelmed last year, attending so many different, random sessions and meeting great people. I have really started to prepare for this year.

For me, I think it’s an international meetup of innovative minds that mashup technology, business, art, culture, news and information. The Future of Journalism has been officially added as a track this year. I got inspired last year and hope that happens again.

PP: What did you pick from the Future of Journalism track? Is it all the same people that you’ve seen in journalism seminars before?

RH: Well, I have to be honest… half of the sessions did not resonate with me. Some of same ol’ same ol’ topics … and some things that aren’t really reflective of the topic. That said, there are some that I hope to attend. Naturally, I want to attend a breaking/late addition: Lessons Learned from the ‘Arab Spring Revolutions with Mashable‘s Vadim Lavrusik among other panelists. I’m a super NPR and Public Media fan and see a lot of sessions related to that, so I plan to attend those. I also am thinking of attending The Death of the Death of Longform Journalism, Conde Nast in Start Up Mode, and Hacking the News: Applying Computer Science to Journalism panels. Here’s a link to my SXSW schedule: http://schedule.sxsw.com/user_events/user_8645 Here is my event calendar: http://bit.ly/eaj5EK

Are you attending the journalism ones?

PP: There’s a lot of good stuff there, but I couldn’t help noticing the vast amount of consultants / inspirational speaker types. I’m trying to find the people who are actually making stuff and creating financially sustainable sites. So I’m probably hopping between the Journo and Business tracks a lot. My calendar here: http://schedule.sxsw.com/user_events/user_dc1b96a2231851a7ebe0e02fe4a0b1a5

RH: Yes, I noticed that too. Did you notice the number of advertising panels that suggested storytelling and journalism as the answer? Brand Journalism: The Rise of Non-Fiction Advertising is the session that surprised me. Journalism to save advertising? I might have to check it out.

PP: Umm… yes. That sounds like a trap :D I’m more interested in Free Your Content! Who Really Owns UGC? session. :)

RH: Ha! Speaking of ‘trap’ the beauty of SXSWi is the randomness of some of these sessions. I have a few personal interest ones I hope to attend like, Star Wars Uncut: The Force of Crowdsourcing. Other personal picks are: A panel about an audio-only video game, a TRON session (yes, I’m a geek!), trends in Internet art and hearing from the ad agency behind the Old Spice guy ads. Do you have some random panels that peaked your interest?

PP: Yes. My advice would be to pick some big names you haven’t heard yet. I’m trying to see at least Bram Cohen (BitTorrent), Jason Calacanis (Mahalo), Clay Shirky (NYU) and Christopher Poole (4chan). Secondly, pick some really weird stuff like “Singularity,” “Synthetic Life” or “IBM: What is Watson?” sessions. Thirdly, do some boring stuff just for networking. Which is not really that boring in SXSW atmosphere.

RH: I attended a session last year led by Jonathan Stark, who taught how to do an easy iPhone app … the guy has written several books about designing/building apps and will be a panelist on the Building Native Apps Across Platforms session. Also, I have to promo the Social Network Users’ Bill of Rights session with USC’s Prof. Jack Lerner and Lisa Borodkin, both have spoken to my classes numerous times about media law.

Can you talk about your goals and strategy for SXSW? What do you hope to learn and get from going to this conference? What is your strategy behind what sessions you try to attend?

PP: I always try to get away from the journalist mindset: I’m really scared of the journo hive mentality in every aspect. Mix it up! Trying to find some interesting cases to be interviewed for my Sustainable Business Models for Journalism study. Bootstrappers and small sites mainly. What about you?

RH: Yes, agreed. The session I pick tend to be more techie… I like to go to ones where I learn something new and, ideally, I can find ways to incorporate it into journalism… long before someone else even thinks about that angle. Right now I’m obsessing about Augmented Reality, and there are several sessions on that… mainly on biz/dev side. My goal is to learn more and more coding, building… and that tech constantly evolves. Last year I attended a great HTML5 vs. Flash panel … this year I hope to attend a few of those. Anything that experiments and pushes me to grow and think about the mashup of technology, design and information. Lots to choose from… and, sadly, some are at the same time!

PP: Sounds like a cool plan and something SXSW is really good for! Last year I went to Jaron Lanier speech and right after it (the cyncical journo in me) was saying “blah, another hippie from the Bay area saying you guys spoiled our Internet.” But the stuff he said really haunted me somehow and now I’m turning into a hippie myself. :D Ted Nelson FTW!

RH: He’s an extremely interesting guy. He recommended reading The Machine Stops … a must read for tech people.

Let’s get to some tips … what apps/tools do you use when at the conference? Now and while attending? What tips do you have while there?

PP: Just mark down everything that looks interesting via the SXSW schedule page, download the mobile app and off you go. Having a plan doesn’t mean you have to go according to it but it helps to visualize what is going on. It’s a shame sxsw.lanyrd.com doesn’t sync with SXSW schedule, would be great. Any cool apps you’ve found?

RH: Exactly right, I’ve signed up for a ton of things … who knows if I’ll attend them. But at least I know what’s, generally, out there. Last year’s app was, well, less than satisfying. That said, I’ve download this year’s version and it looks much better. I’ve used the official session selector. But I have to also pass along a great recommendation from SXSW veterans that recommended sched.org because it includes *all* events, even the many unofficial ones. I also used SitBy.Us last year and thought that was very cool. I’ll be tweeting and checking in on FourSquare, of course. Mashable has a SXSWi great guide, which has a good collection of apps/tools.

PP: Sched.org looks cool, have to try that one. Being from Finland, I have to plug @dittoapp! Any tips how to survive the physical aspect of SXSW, meaning the walking, not sleeping and forgetting your gear in the cab at 1am? (I’m still pissed I lost my FAIL book with Ben Huh‘s autograph last year!)

RH: Oh yeah… I learned you have to ditch the laptop! I have a shoulder that is about one inch lower than the other because I’ve carried a messenger bag with my laptop for years. Skip that! This year I’m rolling with just my iPad and iPhone. I also bought an external battery to charge them both :) I’m still traveling with my laptop, in case my plan backfires. Also, wear comfortable shoes, ’cause these will be looooong, fun days. I just downloaded Ditto (but it keeps crashing).

PP: iPad 2 I hope, it’s SXSWi! I find it hilarious when people take iPhone, iPad and MacBook out in a seminar: tech is supposed to make your life easier, not _literally_ harder :D I’m taking my Droid 2 Global (physical keyboard is still WINNING) + charger. Travel light.

RH: Let’s end with this question… how will you know you’ve had a successful SXSW 2010 experience?

PP: I fall asleep in the plane before it takes off from Austin. And when I’m home, I notice my brain is a mess of weird ideas and my pockets are full of business cards with hastily written notes on them. You?

RH: Ha! Well said. For me, if I feel like I’ve learned some new things and expanded my network of smart innovators, it’s been a success. I want to walk away energized and ready to go try some new tech experiments.

Well, sir, it was great chatting with you and I’ll see you in Austin!

PP: Same here, can’t wait! Let’s keep in touch via Twitter! @pekkapekkala

RH: Yes. I’m @webjournalist

NOTE: Originally published on Online Journalism Review: http://www.ojr.org/ojr/people/webjournalist/201103/1949/

Without a doubt, the leading news organization covering the historic Middle East unrest is Al Jazeera. Available in limited markets here, their Web site has been the home for its impressive coverage.

“We had figures that indicated that we had 2,500 percent increase in traffic; 60 percent of that traffic was from the United States of America,” said Satnam Matharu, the director of communications, in a recent interview with NPR.

From my point of view, the lack of distribution for the English broadcast, the use of technology in the unrest and the quickness of the evolving news has been a prefect combination that has enabled Al Jazeera to be a leader in coverage and use of tech.

For this week’s post, I ‘interviewed’ Online producer for Al Jazeera English, Bilal Randeree. Because of the time difference and the constant news developments, Randeree and I ‘met’ on a collaborative document to have this conversation over several weeks.

First, Bilal, thank you for taking the time to answer my questions. I know you and the entire Al Jazeera crew have been extremely busy. Why don’t we start with you introducing yourself, your role at AJE, and how you started in journalism? Also, while it’s clearly been a newsy few weeks… how does it compared to your usual daily routine?

Hey Robert, sounds good. Really busy with Libya at the moment – I’m sure you’ve seen all my tweets (@bilalr) – our live blog is hugely popular once again!

I’m going to give a few very brief answers now cos I’m taking a quick break from the shocking news, so here goes:

I’m from South Africa – worked in banking for a few years, based out of Johannesburg – I then moved to London, but the timing was bad cos the financial crises hit as I was settling in!

As a freelance writer at the time, I was constantly asked to cover the crises from the ‘inside’ – what I learned then made me realize that working in corporate was not for me. I went back to school and did a post-grad in journalism. It was that degree together with my experience in corporate that landed me the job at Al Jazeera as a Business Journalist.

However, after moving to Doha I soon changed over to a general Online Journalist. I write for the Al Jazeera website, and update and maintain our various social media and online platforms. The past few weeks have been incredibly busy, with most of my colleagues and I working long shifts, day after day.

Can you describe the online operation at Al Jazeera? How incorporated is the Web staff? Do the different ‘sister stations’ with different languages have different Web staffs?

The English and Arabic channels are largely editorially independent – and so are the two websites. However, there is always the necessary collaboration and exchange of information, sources and resources.

The English website actually started before the English channel, but I’m not sure how things operated back then. These days, the website news desk is in the AJE newsroom, so we interact with broadcast quite a bit.

Typically, broadcast has reporters around the world covering the news for us – they are limited in terms of time on air, so the website is where our audience comes to for in-depth coverage and analysis of international news. Together with news from our reporters, we use the main news wires as sources, together with good old fashioned telephone journalism – the internet is a major source obviously, and we are constantly finding and using new online tools for news gathering and contacting sources on the ground.

Bilal Randeree, lower right hand corner, works a only few feet from the set.

So, when it comes to AJE, the Web site came first … that’s a quite different experience from most newsrooms. And it sounds like it has had some interesting effects. How would you describe the culture of the ‘converged’ newsroom?

Well, to be honest I’m not in the ideal position to answer this question, seeing that I’ve been here for a year now, and the English channel has been running for a good few years already. In terms of convergence, its a constantly changing relationship – broadcast and web are continually finding new and better ways to work together and support each other, over and above the obvious. The most recent development, starting with our Tunisia and then Egypt coverage, has been the ‘Web Desk’ that TV hosts – they prop a presenter in front of the camera, that discusses what is going on online, how readers are interacting with us on different platforms, and also what is being shared, discussed and debated on the internet.

Can you talk about, and perhaps list, all the different Web platforms and tools AJE employs (Twitter, Tumblr, iPhone Apps, etc.)

I have only recently started the Al Jazeera Tumblr account, but we’ve been active on Twitter and Facebook for a while now. The New Media team has traditionally been very strong and innovative, but the link between the tools they develop and experiment with, and how they are used on the News Desks was not at its best about a year ago. In that time however, Network wide training courses in Social Media were held, and the change is quite noticeable – besides the Web team, lots of other AJ people are active on different platforms.

Our live blog has been the latest hot development and we are seeing an incredible following, mainly for the hot news events that are constantly developing – first with Egypt, and now with Libya.

I tweeted that I was interviewing you and got this question from @Abdulla_AlAthba. He asks ‘Did twitter make it easier for [journos] @ AJA to track the news?’ Can you talk about how technology has changed the way Al Jazeera does its reporting.

Well, while Al Jazeera English and Al Jazeera Arabic both form part of the Al Jazeera Network, the two stations operate relatively independent of each other. There is collaboration between journalists on both sides, but not all stories are covered by both, or in the same way.

In my personal experience, from the beginning, when things started in Tunisia and English broadcast was not covering the story in depth, due to a lack of sources on the ground, I was able to build up a good network of trusted sources through Twitter. While Twitter does alert us to events that are unfolding, its rare that Twitter itself will be a source – rather, a journalist can find sources and make contacts on Twitter, and then follow up with phone calls or emails, etc.

What stands out for me, when I look at Al Jazeera, is how technology is so embraced and employed in all different types of coverage. What do you think is the reason why it seems to be more open and willing to embrace technology, while other news orgs may be… a little… more reluctant. Or, is it my imagination, and Al Jazeera is facing with the same tech cultural issues other newsrooms are?

Well, I can’t speak for how other media organizations work – and for us at Al Jazeera, it’s not just the way we embrace technology, etc that makes us stand out from the rest, but rather almost every aspect of our coverage.

I would assume that compared to most other big media organizations, the fact that we are still not able to be broadcast extensively around the world, we know and value the importance of the internet more, and hence make more/better use of it.

Can you talk about the equipment/gear Al Jazeera reporters, those that cover breaking news and file for the Web, carry with them? I hear Flipcams and phones instead of laptops.

We have been using Flipcams for a while now, and have some cool campaigns running where we give citizens Flipcams and they produce content that feeds back to us.

For reporters and producers that cover live events, there are a few different tools they use – mobile phones for tweeting, sending through Audioboos and Twitpics, from places where there is no internet or the internet gets blocked, we issue Thuraya IP modems.

Our New Media team also has iPhones and BB‘s that they issue out to anyone going out into the field, that has all apps and software, customized and tested for ease of use.

Thank you so much for taking the time to answer my questions. I know you’ve been quite busy!

Robert Hernandez is a Web Journalism professor at USC Annenberg and co-creator of #wjchat, a weekly chat for Web Journalists held on Twitter. You can contact him by e-mail (r.hernandez@usc.edu) or through Twitter (@webjournalist). Yes, he’s a tech/journo geek.

I asked the ‘Twitterverse’ to share what sources they were using to experience the historic news of events from Egypt. Here is a Wordle showing the response.

Al Jazeera was the clear winner.

NOTE: Republished on Online Journalism Review: http://www.ojr.org/ojr/people/webjournalist/201102/1942/

Here is an attempt to break down the timeline of today’s news from my point of view. Please note that this mainly reflects Twitter and my experiences. I’ve used Twitter’s advanced search, which isn’t great, and gotten some crowdsoucing help. Please feel free to contact me to make this more accurate.

P.S. This is my first Storify … be gentle.

NOTE: Originally ran on Online Journalism Review: http://www.ojr.org/ojr/people/webjournalist/201101/1936/

Social media means different things to different people.

For some, tools like Twitter are at the Gutenberg level, while others place it at… the Guttenberg level. (Sorry Mahoney)

But the “debates” on whether it is the next printing press that causes revolutions around the world or the next Police Academy 3: Back in Training, focusing on what we’re having for lunch, to me, are looking at it wrong.

When I teach how to use social media for real-time reporting, I tend to get some of the same questions and comments either praising or dis’ing these applications.

– Why do I want to know about what celebrities had for lunch?

– It’s what caused the mass protests in Egypt, right?

– Doesn’t it hurt your relationships in real life?

– Twitter is the news source. Traditional news orgs are screwed.

Not exactly.

Twitter, Facebook and other social media applications have greatly affected our lives and influenced our culture… but, remember, it’s just a platform. A tool. An appliance, if you will.

I tell folks to frame social media apps just like a telephone.

There are hundreds of incredibly insightful, powerful conversations happening over the phone right now. But, there are also several thousands of mundane and truly painful “conversations” as well.

It’s not the telephone’s fault. It’s how people use it.

Extend this clunky metaphor to radio, TV, and printed publications. There is quality and there is crap. But, without a doubt, these platforms have each enhanced the way we communicate, share information and interact.

I was lucky enough to be in Washington, D.C., when Egypt erupted. D.C. is one of the few cities that carries Al Jazeera English.

With the news network on the television set and Tweetdeck launched on my laptop, I watched the coverage unfold, noticing that the station’s live coverage was the fastest and most complete news source. And, as they reported, I and other viewers tweeted/retweeted.

A few days before, I had seen someone once again claim that Twitter is the news source. In my opinion, it really isn’t. It’s a great aggregator where news and information – accurate or not – flows fast. But the “news” on Twitter tends to be coming from traditional news media.

Twitter is an invaluable platform. But it’s not really the source.

For the most part, when it comes to news, the source/content comes from traditional news sources. And that information gets shared with a vast network of users.

There are powerful reports from the ground, but the impact of the situation, for me, is really felt through the news sites.

So, it’s not the source, but it is one incredibly powerful platform.

We’ve all seen these headlines calling an Iranian Twitter revolution, Tunisia cyber-net revolution and, certainly now, Egypt’s social media uprising.

It’s a narrative many in the media are in love with, even though it cheapens the fact that people are risking more than just their Internet access. They are doing more than updating their status and streams.

There is no doubt these tools were used in all these historic events, but I would encourage us to be a little more hesitant in crediting it as the cause.

I imagine that this narrative was used when the printing press, radio or television were first introduced… a revolution caused by the platform. And I imagine that this is just a phase where a shiny new platform is an easy narrative to jump on.

But here’s the thing. It’s not an either/or issue. It’s both. The platform has facilitated the organization of the masses and empowers them to distribute the information in a new way.

There are lots of people writing about this topic. Here’s a collection of different points-of-views:

http://gigaom.com/2011/01/29/twitter-facebook-egypt-tunisia/

http://gov20.govfresh.com/a-tunisian-on-the-role-of-social-media-in-the-revolution-in-tunisia/

http://motherjones.com/interview/2011/01/evgeny-morozov-twitter-tunisia

http://www.thedailyshow.com/watch/thu-january-27-2011/the-rule-of-the-nile

My point overall is a simple one: Credit the people, acknowledge the platform, but put it all in perspective.

In a recent interview with On The Media, Twitter co-founder Evan Williams mentioned that The Washington Post’s purchase of the trend ‘election’ yielded a “9 percent engagement rate.”

Host Bob Garfield added context to the result by saying “the click through rate on a display ad across the Internet is substantially less than 1 percent.”

NOTE: Jump to 3:25 to hear the exchange.

At posting, there is no transcript at the moment, but here’s a link to the story: http://www.onthemedia.org/transcripts/2010/11/26/04

Whether it was a gimmick and a proof of Twitter advertising concept, you have to admit it is a bit of a success… well, compared to the crappiness of Internet advertising, which you know is, well, crap.

Two questions come to mind:

1. Whose idea at WaPo was this?

2. What were the factors in this scenario that made for a “success?”

If you know the answer to Q1, let me know. And what’s your theory on Q2?