Web Journalist Blog

For the last few months I’ve been giving a presentation on How to Harness the Power of Social Media or Advance Social Media Reporting or what I called (and still need to refine) Real-Time Reporting.

In the presentation, I introduce how social media tools like Twitter, FourSquare and even YourOpenBook.org can help improve our reporting.

I know I am guilty of it at times, but I hate when people vaguely talk about how great new tools are but don’t give concrete examples… so for this particular session I try to outline actual steps/scenarios on how to actually use these things in real life.

During #wjchat episode 22, I was asked how do you actually crowdsource… I rattled off five steps that capture what I tell folks during my presentation.

In cased you missed those tweets, here they are… slightly longer than 140:

Step 1:

The moment you know you are going to an assignment/event/location, announce it. Tell people you are covering the event and ask who is attending. The sooner, the better… and do it multiple times… without looking like a crazy spammer.

Step 2:

When you arrive to the scene, tweet that you are there… again, ask who is there too. The point is to find sources! Also, get people to join your reporting… ask for tips, suggestions and possible questions.

Step 3:

Give updates from the scene… not only text, but send out images and videos when applicable. Again, do a call out for tips, suggestions and questions. You are giving people direct access and getting them an opportunity to get involved.

Step 4:

When you are done, tell people when they can expect to see or read your completed, “official” piece. And, if you got responses, thank people for their help.

Step 5:

After piece runs, ask for feedback, comments, thoughts and tips. Engage with your community before, during and after these acts of journalism… be genuine and social in social media!

 

Additional tips:

— Make sure you use hashtags throughout the process! Either use the established one or create a logical one the community would use.

— You may or may not get responses, but doing this doesn’t cost you ANYTHING. Remember, it takes less than a minute per tweet!

— If you get responses, don’t feel forced to use them, but be grateful you have people engaged enough that they want to HELP you. Make sure you response and thank them. I have a few examples of how crowd sourcing has helped reporters do simple, routine stories. Makes your job EASIER! And makes you more relevant and valuable to the community… which routinely translates to job security. (Well, it should.)

— Everyone knows that “If your mom says she loves you, check it out.” That old journalism saying applies to tweets, as well as your mom. Just because someone tweets that they are there or gives you a juicy tidbit of info, it does not mean that it is fact. Check it out! What do we call this… reporting! Do some of that. If you get lazy, you get burned. More importantly, credibility is hard to build, but easy to lose.

And remember, these tweets/communications took only moments… think about it. Fifteen minutes can make all the difference.

Here’s a PDF of my Social Network Reporting presentation.

 

NOTE: This piece is also running on OJR: The Online Journalism Review

For me, it began with a snarky tweet: #journchat Bad name, good PR.

Apparently that tweet touched a nerve and prompted Web journalists to come out of the Twitterverse to express agreement.

Before I continue, let me define two things:

• #journchat is a Twitter chat that is “an ongoing conversation between journalists, bloggers and PR folks” held weekly on Twitter. Created by @PRsarahevans, the first Twitter chat was held Monday, November 24, 2008. While it has “journalism” in the name, it skews heavily toward public relations.
• A Twitter chat essentially is a regularly held chat, usually weekly, on a specific topic… tied together through a hashtag. A group of Titterers gather and talk about whatever… blogging, book editing, etc.

Moments after that snarky tweet went out the hunger for Web journalists to network and learn from each other was apparent.

It makes sense.

We’re a community that is constantly evolving, struggling to find the “right” solution for our unique situations… from inside our newsrooms… often alone. Many of us have met at conferences or through social networking, but never regularly.

It was that passionate need mixed with the DIY-spirit of the web that got @lilgirlbigvoice @killbutton @kimbui and myself together to create #jchat within five hours from meeting each other the first time.

While I had known P. Kim Bui from the past, I had just met Bethany Waggoner and Amira Dughri during the Feb. 1 journchat. Soon, our group grew and included Kate Gardiner (@kategardiner) and Robin Phillips (@RobinJP) among others.

We worked out the details for the debut chat first through Google Wave, but moved to the more stable Etherpad. We selected a topic, drafted some questions and volunteered our first guest moderator… which turned out to be me.

After finding that the @jchat Twitter account was taken and essentially dead, we changed the name to @wjchat. We also launched the blog site.

Through the power of our networks we promoted the inaugural chat that launched Wed., Feb 10, 2010. You can read the first transcription here.

We’re now three chats in and, dare I say it, the weekly conversation is a success.

It’s been my honor and privilege to see how this idea has been embraced by the community. For me, this is just another example of the power of the Web and the value of social media.

I encourage you all to join us this, and hopefully every, Wednesday at 5PM PST as we, together, go through these unprecedented changes in our industry… learning from each other, supporting each other and building our community.