\n1. Hire a diverse staff, and in this case, a Spanish speaker. Listen to them. Anyone in their right mind would have told you this was a bad idea.<\/p>\n

2. I know resources are tight, as an affordable alternative to hiring more staff, partner up with the local Spanish-language news organizations. Believe me, they are there. And they’d love to help you inform the community. (Hey Courant, have to tried working with Connecticut’s Latino News Source: ctlatinonews.com<\/a>?)<\/p>\n

3. No Spanish-language news organization in your town? Look again. Think radio, newsletters or neighboring towns. Any of these will be better than an automated site.<\/p>\n

4. Still confused? Reach out to the National Association of Hispanic Journalists<\/a> to find local members in your area, including Spanish-language news organizations.<\/p>\n

5. But, let’s say there are no Spanish-language news outlets. Partner up with the largest, Spanish-language local business. They know their community and are fully aware of the information network that is functioning now.<\/p>\n

Lastly, apologize to the fastest growing demographic in your community for treating them with such little respect. It’s not a smart business move to belittle them, especially if you want to tap into their growing influence.\n<\/p><\/div>\n

I preach experimentation, risk taking and embracing failure. You experimented and took a risk… and you failed. Oh, did you fail.<\/p>\n

Learn from your big mistake and start genuinely engaging with your own diverse community.<\/p>\n

Do you have any tips for The Courant or any other news organization trying to serve its Latino community? Please share them in the comments.<\/p>\n

<\/p>\n

Oh, and if you are wondering, here’s how I’d translate my statement:<\/p>\n

As a courtesy to The Courant, for displaying its ignorance and lack of respect to its own community, let me say: you fucked up.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Como una cortes\u00eda para The Courant, por demostrando ignorancia y falta de respeto a su propia comunidad, d\u00e9jeme decir: lo cagaron. If you were to translate this using Google Translate, guess what… it would be wrong. Anyone who is bilingual wouldn’t be surprised. But they would be surprised in hearing that a news organization would […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110,9,11,14,19,21],"tags":[243,244,246,72,164],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/posts\/2058"}],"collection":[{"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":26,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"predecessor-version":[{"id":2085,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/posts\/2058\/revisions\/2085"}],"wp:attachment":[{"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.webjournalist.org\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}